SXH Interviews “Da Young Fellaz” of New Rich Entertainment

What up world. I had the opportunity to get-up close with the NYC natives “Young Fellaz” into this month’s exclusive feature column. Here we have two venerable & lyrically swift talents you guys should definitely watch out for. What triggered my admiration towards them was their forward-thinking attitude and relentless thirst for self-growth. These are the bona-fide characteristics of true stars.

To follow up with their careers, you can subscribe to the “Young Fellaz” list. That beat banging in the background is a scream for success, I’m very positive that their future’s gleaming brighter by the minute.

Now, let’s find out what Da Young Fellaz are about.

1. What is the start-up story behind your pursuit as an artist?

Jay Storm: We met in high school, we actually both started writing music around the same time, in our freshman year. It started off with us banging on the lunch room table reciting our verses that we would write the night before, It felt like it was always to see who had the better verse, and me personally, I felt I had catching up to do cause Biz would destroy every verse he wrote. At the time he was real punchline driven, and everything was witty and unique and incredibly creative.

Sho-Biz: Like Storm said we met in high school, we weren’t always a duo it actually started from a freestyle track we did called “Can’t Stop, Won’t Stop” by the Young Gunz and people felt we complimented each other’s styles, and my Dad came up with the idea of forming a duo, so basically it was set from there.

2. Describe your music, what is it like? What are three words that best define it?

Jay Storm: We’ve always been REALLY big on commercial records, and it wasn’t until maybe 07-08 when we sat down and really tryed to understand what that meant. We would always break records down into categories, we would ask producers for a “party” record, the “female” record, and/or a “street” record. But we’ve realized that isn’t US, that doesn’t define who we really are, we were just creating these generic records that we thought people want to hear. We’ve now grown to learn that people love to appreciate you the most when you are YOU. So now every record you hear from us is US, there’s emotion in each record and we try to speak about events that have caused an impact in our lives, whether big or small. Now, 3 words, creative, different, and unique, they do all have similar definitions, BUT, God didn’t make everyone the same, so we’re trying to go about making music with how WE’RE feeling at the time. And from there the listener would relate.

Sho-Biz: Three words to describe our music, 1. timeless, 2. uplifting and 3. heartfelt. Our music recently has been feel good music that people can relate to, not only commercial records, we try to make music that can’t be categorized in any specific topic, we want to make music that triggers many different emotions instead of taking the same route we were previously on.

3. What is your definition of success, and how much of it do you think you’ve achieved?

Jay Storm: I think success is accomplishing the mission you’ve stuck with through the ups & downs. When all the hard work begins to pay off through the recognition you’d get from others. It isn’t about how much money you have, that just comes with the territory, but more on how much respect others have for you at the end of your journey.

Achieved, (pauses and thinks) Oh we’re NO WHERE near achieving what I think success is, we work to be better than the best, and it took a lot of hard work for the best to get to where they’re at, we’re going to try to work to be better than the BIG guys.

Sho-Biz: Success, (pauses and thinks) to me success in music is being able to get my records heard by a national demographic, its more than just the money and the record sales, don’t get me wrong those two things are BIG bonus’s but to be heard and respected by a large group of people is my definition of success. I feel we aren’t even any where near scratching the surface of achieving anything we set out to do, but if we continue putting 110% into everything we do it will pay off in due time. I will feel we achieved what we wanted to when you no longer have to ask that question. (laughs.)

4. What are some recent achievements you’re proud of and would like to share?

Jay Storm: We’ve been doing writing for a couple artists, now because it’s Hip-Hop we can’t reveal who the artist is, BUT the achievement was that this one artist loved the records we played them and actually decided to lay them down, now, it didn’t make the album but just making it that far was an achievement, the artist is a multi-platinum selling artist, and I thought that was HUGE! I think the achievements I like to speak about most is in the respect our music gets from A&R’s, Artist and Producers, and soon enough the world! That’s what we work for, to let our fans know we have the potential to be something great. This game is real political, but, we thank God for the blessings he’s given us, and we’ll continue to work for success in this business.

Sho-Biz: Storm basically summed that question up.

5. What’s something that’s always running inside your mind lately?

Jay Storm: Make sure this next verse was better than ya last, make sure this next song was better than that last one. Keep it original, keep it YOU. Relax, your better than ya competition. (Laughs) Joking.

Sho-Biz: How to make timeless music, what is the direction we want to take our career.

6. What would you spend you a million dollars on?

Jay Storm: Honestly, investing it in our music and different ventures would be the smartest thing for us to do, so we’ll probably TRY do that. But there’s still an evil side to me that wants to have fun, so I’ll probably take $50k and go shopping. Our manager Joe is really good with money so aint NO WAY we gone blow that! He’s strict when it comes to money.

Sho-Biz: Wow! my first million dollars? I would definitely put a majority of it into our career so we can flip that million into a larger amount. But I can’t lie I have some guilty pleasures, (laughs) I’m like a sneaker addict and its a really bad addiction so I will probably take about $50k and buy some exclusives, (laughs). But like Storm said, Joe wouldn’t let us spend that all on material things.

7. What’s one incident that would serve as a turning point to your life?

Jay Storm: When the music started getting better, everything from the writing to the concepts to the word play, it showed we were growing up and ready to have people listen close to what we’re saying. This new mixtape (Back II Da Basik), our listeners will appreciate the change and difference in the music, you’ll hear the matuarity, it’s difficult finding yourself, and making music that’s you, but we take things one day at a time, and hopefully we can create an incredible album.

Sho-Biz: My turning point was when our music started getting noticed by more people, like we’ll see someone on the train who actually knew our music and that is a great feeling, like, “Wow! this person seriously knows who we are.” It gives you a feeling that the grind is defintely paying off. and it strengthens our moves for the future.

8. What three pieces of advice would you give to others when it comes to life and business?

Jay Storm: Be smart, analyze your surroundings and DO NOT be afraid to make mistakes, we haven’t accomplished what we wanted to do, but we’ve had pretty good expriences understanding not to be afraid to fail or make mistakes. We’ve had so many “great looking” doors slam in our faces that an average person would of probably given up on music 3-4 years ago. But you gotta learn from them, and attack, but come correct next time, flawless!

Sho-Biz: Grind no matter what others tell you, always test your ability, and lastly (I got this from Joe, he gets his ‘Rev Run’ on, and gives us quotes, daily), (Laughs) keep your eyes in front of you, not on the prize, because if you keep your eyes on the prize you won’t be prepared for all the road blocks on the road to the prize.

9. What have been some of your failures, and what have you learned from them?

Jay Storm: I was told you can’t know what winning feels like until you’ve failed enough to understand it. So with that advice I try to realize my failures and learn what went wrong, and what can you do be better, and make the situation next time around beneficial to you, but I try not get caught up in the times I’ve failed, I just keep trying to think smart about everything I get in and out of.

Sho-Biz: I feel we have failed many times but we don’t let that hold us down. Some failures we’ve had, are accepting the same sound as everyone else, we have a long list of records where we didn’t test our ability and just took what was thrown at us and made records instead of trying to find a different sound and that’s why I feel our music hasn’t been exposed on ‘that’ next level yet , but we learned from that and are now working on a new project (Back 2 Da Basiks, Coming Soon!) that I feel will surprise a lot of listeners and gain a lot more supporters.

10. What’s a typical day in your life like?

Jay Storm: A typical day is getting up, going online, checking our myspace, email accounts, messages on our Blackberrys, and heading to work. And then studio right after, pretty typical normal day for a starving artist. The hustle, the grind!

Sho-Biz: Typical day for me is waking up, to a call from Storm (telling me about a new beat he found), (Laughs) checking our emails, and our myspace, getting ready to head to work, then head right to the studio or to a writing session, you know the grind of an unsigned artist.

11. What’s one of the highlighting moment in your career? Why is it so?

Jay Storm: Read question 4, that answer was an achievement that was definitely a highlighting moment in our career! (Laughs)

12. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?

Jay Storm: My team, they keep me going, and it’s vice versa, I keep them going.

Sho-Biz: I have a very supportive family and crew around me, and without music I’ll probably go crazy, (laughs) music is like therapy for me, its my only way to vent.

13. Biggest risk ever taken?

Jay Storm: Quitting my job to pursue music, that was one of my most promising years, but didn’t work out the way I wanted to, just wasn’t our time, I just looked at everything that was happening and rushed into it. It’s cool our time is coming!

Sho-Biz: I feel the biggest risk I took was putting our artist work to the “back burner” and focused on songwriting for other artist, I felt we could have went about the whole “songwriting” thing a different way, because it was so quick, like Monday we were artist and on Tuesday we wanted to song write. But I feel that the songwriting thing helped us a lot so it sort worked out.

14. Who has influenced you most and been your greatest inspiration?

Jay Storm: I think we’ve inspired and influenced each other, through our music, we keep each other going, creating new and innovative ideas.

Sho-Biz: Yea defintely Storm and Joe have inspired me and influenced me, and kept me on my grind.

15. How do you go about marketing your business or yourself? What has been your most successful form of marketing?

Jay Storm: A magician never reveals his tricks, (Laughs), so work hard. It pays off!

Sho-Biz: I got to bite Storm’s answer on that one, would David Blaine tell you how he levitates (laughs)

16. In three words, characterize who you are.

Jay Storm: Passionate, Hustler, and Hardworker.

Sho-Biz: Assertive, Hungry and Ambitious.

17. Excluding yours, what company or business do you admire the most?

Jay Storm: The Roc-A-Fella days were most admiring to me, the whole Bad Boy empire is incredible, Puff is a genious. I admire any company that grinded and struggled from jump, Kanye’s whole empire is so different, I admire the way he operates his business.

Sho-Biz: I admire every business that started with a dollar and a dream and made it, you have to respect every company that refused to fail, its very inspiring to see that.

18. How do you achieve balance in your life?

Jay Storm: Man I pray, and appreciate those around me, the pressure can really get to you, trying to seperate ya self from everybody else. But I love my team, and they really balance out everything I do.

Sho-Biz: Yeah I pray every day, but I also know what to expect, you can ask Storm, with me, you have to show me for me to believe it, I just be myself every day and if you continue to live by your morals it isn’t hard to stay grounded.

19. Where do you see yourself in 5 years? 10 years?

Jay Storm: Working on our music continuing to get better. A couple of platinum selling albums deep, still with the passion of music in our veins, ready to create something life changing for our listeners. We really want to move anyone who listens to our music, or reads our interviews. 10 years? Our company being the leading independent entertainment company in this business. Still doing music.

Sho-Biz: I see myself still working on music, still grinding like an unsigned artist, trying to keep our name relevant in the music community, also trying to continue to create timeless music that people could relate to. And in 10 years I see New Rich being a house hold name and respected as the “empire” that I know, we have the potential to be.

20. What’s the first thing you would say to the world if all attention was on you?


Jay Storm:
The music will speak for it’s self, we carry ourselves well, just wait till hear what the music sounds like. We’re the total package, the girls would buy the album for the pictures, and the dudes would rock with us because we’re dope, we’re trendsetters, and our lyrics will impact the lifes of many around the world. Shout out to Allure, thanks for the opportunity much love to you homy!

Sho-Biz:
(BROOKLYN!, what it look like!) nah just playing, I wouldn’t say much I would just let our music talk for us. And believe me, it will say a lot! Shout out to Allure, we appreciate everything, thanks again!

Get on their friend’s list or learn more about them at Da Young Fellaz Myspace

Brought to you by… Allurre.

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7 comments

  1. Shemeka Opichka

    I’d be inclined to set with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to speak my mind!

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