Interview x Dream For Purpose | Streetwear Fashion | Purposely Different
DREAM FOR PURPOSE is a streetwear brand that is built on the fundamental belief that the creative adult is the child who survived. We are a group of individuals united by the common interest of bringing God to the forefront of Pop culture. Ultimately we want to use art to create a narrative that defies the norms of society, embraces the elegance of individuality and helps connect the world to the power of purpose.
1. What is the start-up story behind your brand?
DREAM FOR PURPOSE was created out of a desire to inspire others about the importance of purpose. Fashion to us is just a medium where we have the ability to tell a story that’s aspirational and transparent. We believe that designers are the greatest storytellers, because if you look back in history a garment can tell a defining narrative about that moment in time.
2. Describe your visual concepts, what is it like? What are three words that best define it?
Our visual concepts consist of pulling inspiration from growing up in Washington, DC as well as DC streetwear brands that were established in the late 80’s and early 90’s like Madness, HOBO, We R One and Shooters. These brands have a huge impact on everything we do, because we understand how they paved the way and laid the foundation so that this could be even possible us.
Streetwear traditionally derives from skate and surf culture, and this was the case especially in the 80’s when brands like Stussy were being established in California. But at the same time in DC, streetwear brands were being created and the influence wasn’t skating nor surfing. The influence was the culture that’s found within the District of Columbia, and that’s the influence behind what it is we do.
Three words to define it: DC or nothing.
3. In three words, characterize who you are.
Faith, family and fashion.
4. What’s something that’s always running inside your mind lately?
I want to work with really creative people and create really cool stuff.
5. Being in your position, I’m sure it can be overwhelming with the workload.
How do you achieve balance in life?
Faith, family and fashion really guide what I invest time into. I believe it all works together. If I’m not investing enough time in being a great father it will affect me becoming a great designer. If I’m not investing enough into my prayer life with God it will affect me being able to be a great friend. Sometimes we have to stop and see that the things we feel aren’t connected, really are.
6. What’s one incident that would serve as a turning point to your life?
When my daughter Keni did a global campaign for GAP Kids. She was only 2 years old when it happened, but I feel like it was God’s way of showing me how I needed stop focusing on building a name for myself and really embrace being the biggest cheerleader for my wife and my daughter.
7. What three pieces of advice would you give to others when it comes to life & career?
Visit great places and study great people.
Always be willing to do the things that need to be done, but no one wants to do.
Document the process. Journal daily, because it will help you connect the dots when you look back at everything.
8. What’s a typical day in your life like?
My typical day starts around 7 a.m. and I start the day off with prayer. I feel that prayer really sets the tone for my day. From there it varies from meetings with my team and/or potential partners, research & development, designing and creative sessions.
9. What’s one of the highlighting moments in your career? Why is it so?
Having the privilege to work with Kenny Burns (VP of Marketing for REVOLT TV), because under his guidance I became a student of lifestyle, a field that many speak of but few truly understand.
10. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
My daughters: Keni P. and Kali Phoenix who will make her debut to the world in September.
11. Biggest risk ever taken?
Starting a clothing line, because I do not have a formal education in this industry. With that being the case I spent a year traveling and reading books so that I could learn everything I could about the fashion industry. There’s still so much for me to learn, but I’m thankful for people like Will Sharpe (Creative Director of DURKL) who has been a wealth of knowledge with just giving me pointers on how to go about things.
12. Who has influenced you most and been your greatest inspiration?
13. How do you go about marketing your business or yourself? What has been your most successful form of marketing?
Branding comes natural to me; it’s a gift that I’m truly thankful for. Because of it, I have had the opportunity to work with notable brands like Sprite, YMCA and Ford Motors.
14. Where do you see yourself in 5 years? 10 years?
Honestly I can’t say. I’m not going to try to put God in a box, because I know whatever I say is nowhere close to what God has in store for me and my team. So, ultimately in 5 years and even in 10 years I will be continuing to seek God’s best.
15. What’s the first thing you would say to the world if all attention was on you right now?
It’s never too late or too early to be whoever God wants you to be in life.
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