Interview x Plum Rum | Fine Streetwear Clothing

Plum Rum - Independent Clothing Purveyor

Check this exclusive interview with the Worldwide Fashion Retail: Plum Rum. Find out how they originated and their future endeavors!

1. What is the start-up story behind your brand?
Plum Rum was built on the back of a retail store back in 2009 but didn’t become a true project until this year. We realised that there was a real demand for curators of fine independent clothing.

2. Describe your visual concepts, what is it like? What are three words that best define it?
We love branding on a personal level so we’ve had a great time working on different concepts and settled on what we thing is a great feel for the brand. We chose a colour that we can associate with drinking in a Caribbean summer.
Three words: Caprisun, Calippo, UmBongo

3. In three words, characterize who you are.
Nintendo, Techie, Night-owl.

4. What’s something that’s always running inside your mind lately?
Travel…always travel. I’m constantly thinking about different countries and the best way to get from one to another while taking in as much of the language and culture as possible. If it was up to me, I’d be on the road constantly.

5. Being in your position, I’m sure it can be overwhelming with the workload.
How do you achieve balance in life?
Workload balance is achieved with backup. It’s great having talented people around pushing you.
Family is also very very important, I spend two days a week with my autistic brother in which I don’t do any work at all. This helps to free up the overflowing headspace.

6. What’s one incident that would serve as a turning point to your life?
Learning to code was huge but I didn’t really take advantage of this until recently when I saw the potential of creating a project like this one. I’d always put this skill aside for more design based projects.

7. What three pieces of advice would you give to others when it comes to life & career?

Everyone says that you should be grounded and work blah blah blah, I say; don’t ground yourself, you’re not a bloody tree. Take a leap into the unknown and don’t look back, your future is ahead of you.

8. What’s a typical day in your life like?
Rise and shine early, DON’T check emails, breakfast first with a coffee like a Death Star: Huge, on the dark side and strong enough to destroy a planet. After this we initiate work mode; emails and sale processing, then we move into long term strategies and social media plans. We may be distracted by kittens on Youtube along the way but we’ll eventually find our way back.

9. What’s one of the highlighting moment in your career? Why is it so?
We’re in the early stages of this new adventure, I’ll get back to you with that one.

10. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
The thought of being tied down, I’ve been working for myself for 10 years so I’m not throwing in the towel any time soon although I’ve been very tempted at times when times are tough.

11. Biggest risk ever taken?
Giving up work in the UK and moving to China to improve my mandarin…this opened so many doors for me and opened my eyes to a whole new world.

12. Who has influenced you most and been your greatest inspiration?
Kind of soppy but my Mum has always had a huge part to play in my life, she ran away from home when she was young, joined the circus, met my Dad then she started a business from scratch and built it up over 10 years. She one of the strongest women you’ll ever meet.
Guybrush Threepwood was my other childhood inspiration.

13. How do you go about marketing your business or yourself? What has been your most successful form of marketing?
Kimmo is in charge of marketing, on a day-to-day basis we use a combination of social and search engine advertising but the most effective way of getting people interested about who we are is the use of the word “free”, people love free things…if we made money from giving away free things then we’d be stinking rich.

14. Where do you see yourself in 5 years? 10 years?
I’d love the grow this new business and bring what we have to the world, we’re moving along one coffee at a time and accessing each step as we go. If we’re still having fun in 5 and 10 years then I’ll be right here pushing new brands out into the world.

15. What’s the first thing you would say to the world if all attention was on you right now?

Chill the fuck out.


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