Interview With Roscoe Umali – The Boss, Hustler, Pioneer


Once again, we’re back in full-effect with another major interview with a major player in today’s hip-hop playground. I proudly present to you… Roscoe Umali aka the Freshest Filipino. Most of you guys have probably heard his nationwide radio staple “Live It Up” featuring Bobby Valentino — along with various other remixed versions to his smash single.

Roscoe’s not just a quick-witted emcee with a commanding voice and stellar story telling magic, he’s also got big plans to make a big splash in the street wear fashion scene with the launch of his own sneaker line – Vlado Footwear.

Check the resume. Within a year’s time frame, he has collaborated with hip hop titans such as Talib Kweli, Smiff and Wesson, DK Q-Bert, and E40.

Here’s the raw and uncut interview I’ve secured for you all. Hello Mr. Umali!

1. What is the start-up story behind your pursuit as a rapper?

I’ve been rapping since I heard my first DJ Jazzy Jeff and the Fresh Prince tape. I was automatically drawn to the music and culture and became an instant fan. I started off writing down other people’s verses, and when I saw it on paper, I realized that I could start doing it myself. I’m in constant pursuit of improving my craft.

2. Describe your music, what is it like? What are three words that best define it?

Three words to describe my music is “Good Solid Hip-Hop.” I pride myself in being a student of the game so I know what’s Fresh and what’s not. I try put my heart in everything that I put out so as not to disrespect the culture or the people who take the time to follow my artistry.

3. What is your definition of success, and how much of it do you think you’ve achieved?

My definition of success is the luxury of being able to do what it is that you love and to recognized and well respected by your peers for the music that you put out. I feel as though I’ve been successful, but there’s even more that I’d like to accomplish.

4. What are some recent achievements you’re proud of and would like to share?

Some of my proudest achievements have been working with many of the artists that have helped shaped my genre of music. I’ve collaborated with everyone from Talib Kweli and Pitbull to E-40 and Bobby Valentino to name a few. Every artist that I’ve worked with brings new experiences to the game that I’ve been able to learn from and add to my bag of tricks.

5. What’s something that’s always running inside your mind lately?

That next hit record.

6. What would you spend you a million dollars on?

A million dollar diamond nose-ring

7. What’s one incident that would serve as a turning point to your life?

The birth of my nephew

8. What three pieces of advice would you give to others when it comes to life and business?

Work hard
Have a great Attitude
Never stop learning

9. What have been some of your failures, and what have you learned from them?

I have too many failures to name but I’m really good at learning from my mistakes.

10. What’s a typical day in your life like?

If Im not out on the road doing shows and networking, I’m usually in the studio recording or writing records. I play Madden on the X-Box in my down time….I challenge anyone!!!!!

11. What’s one of the highlighting moment in your career? Why is it so?

I think my run on the World Famous Wake Up Show with Sway and King Tech was the biggest highlight of my career so far simply because I grew up listening to the show. To rock the same platform that helped introduce the world to legends Like Eminem and Jay -Z was a dream come true for me.

12. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?

I’m surrounded by a great team and great fans that would never allow me to fall off.

13. Biggest risk ever taken?

Quitting a six-figure job to become a rapper

14. Who has influenced you most and been your greatest inspiration?

Biggie Smalls…The greatest

15. How do you go about marketing your business or yourself? What has been your most successful form of marketing?

The internet has become the biggest tool to promote myself as an Independent artist.

16. In three words, characterize who you are.


17. Excluding yours, what company or business do you admire the most?

I admire any business that can turn a profit in this economy…It’s rough out there

18. How do you achieve balance in your life?

I surround myself with great people who have my best interests in mind.

19. Where do you see yourself in 5 years? 10 years?

I just want to be able to look back and have a classic catalog of music

20. What’s the first thing you would say to the world if all attention was on you?

Listen to my music and decide for yourself.

For more information on Roscoe Umali, check out his website here

Or peep Roscoe Umali’s Myspace


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