Featuring: Words from Founder of Subculture LA Clothing
1. What is the start-up story behind your brand?
I wanted to create versatile apparel, something that anybody could wear. With the city being so diverse that is easier said than done, however I was determined and knew I would stop at nothing to achieve my dream. I began to develop a product that reinforced the identity of those who decided to associate themselves with the brand, as trend setters. I wanted to encompass the Los Angeles culture; the vibe, style, and attitude all in one brand. After months of preparation I opened my shop in North Hollywood and sought out to do just that.
2. Describe your visual concepts, what is it like? What are three words that best define it?
If I had to limit it to three words I would have to go with unique, sleek, and avant-garde. By definition, avante-garde means new and experimental ideas, especially in the arts and that is exactly what we are doing over at Subculture. Introducing the streetwear industry to a sleek new style that makes a statement.
3. In three words, characterize who you are. Enthusiastic, determined, optimistic.
4. What’s something that’s always running inside your mind lately?
Constantly reminding myself that with a relentless work ethic anything can be achieved. No matter how hard I work or how much I have advanced, I am constantly seeking to improve myself and my brand in every aspect possible. They day you think there is no room for improvement is the day you will begin to fail.
5. Being in your position, I’m sure it can be overwhelming with the workload. How do you achieve balance in life?
You have to prioritize, determine the order for dealing with your tasks according to their importance. Managing your time correctly is essential for success. On the other hand, as cliché as it sounds…life is short work hard play harder, what good does it do to work long grueling hours and not reap the rewards? I like to go out and enjoy life as often as I can.
6. What’s one incident that would serve as a turning point to your life?
A huge turning point in my life was the passing of my older brother. Since I can remember ive always looked up to him, from supporting me at my football games to teaching me life lessons he was always there for me growing up. Being an entrepreneur himself he instilled the hustler ambition into me at a young age. I am who I am today thanks to him, I can honestly say I learned more from him in the short 14 years we were given than I ever will from anyone else.
7. What three pieces of advice would you give to others when it comes to life & career?
Believe in yourself, there will be days when you feel like giving up but you have to keep pushing. Building anything worthwhile takes time, be patient and keep moving forward no matter who or what gets in your way. There is no such thing as roadblocks, only speed bumps. You need to have tunnel vision to block out all the bullsh*t, stay focused. If you truly want to succeed you need to eliminate all distractions from your life and put in work day in day out. Don’t stop when you’re tired, stop when you’re done.
8. What’s a typical day in your life like?
There is no typical day for me as my schedule varies. I can spend the entire day at the shop making sure everything is up to par, shooting at different locations, or in meetings. I am hands on in all aspects of my business, whether it is designing new merchandise or manually packaging orders I work on whatever I feel needs my attention.
9. What’s one of the highlighting moments in your career? Why is it so?
One of the highlighting moments of my career would have to be opening Subculture, our shop in North Hollywood, California. I am happy to say that we have been running strong for close to two years.
10. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?
Everyone has their off days. When I feel like throwing in the towel I keep my goals envisioned and reminisce about what I have already achieved. I think about how far ive come…theres no turning back. I’m here to stay.
11. Biggest risk ever taken?
Career wise, opening my own store is definitely the biggest risk I have ever taken. You must bet big to win big!
12. Who has influenced you most and been your greatest inspiration? Hands down, my late brother.
13. How do you go about marketing your business or yourself? What has been your most successful form of marketing?
Word of mouth has done exceptionally well for us, but social media is definitely a key aspect of our marketing plan.
14. Where do you see yourself in 5 years? 10 years?
On top of the world! Just kidding. In 10 years I do however see Subculture being one of the most well known brands in the industry.
15. What’s the first thing you would say to the world if all attention was on you right now?
Well, that would truly be a humbling experience. First and foremost I would have to give a heartfelt thank you to everyone who has worked with me to get the company to where it is today.