Nike Basketball showcases their new commercial for their latest “Basketball Never Stops” campaign, which is reflects an unwavering devotion and passion for the sport. Shootings took place from Harlem to China, featuring some of the game’s most eminent names: LeBron James, Kevin Durant, Dirk Nowitzki, Amare Stoudemire, along with several modern age hip hop pioneers: J. Cole, Questlove.












