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What was once the pinnacle brand name among hip hop artistes, donned by the Notorious BIG (Versace shades), countless mentions and line drops (think of Jay Z, Nas, 50 Cent, _ _ _ _; your favorite artist!!!) seems to be in the doldrums. 2009 loss accumulates to a total of $ 42 million; despite a extensive brand portfolio; clothing lines, living quarters, electronics ( mobile phone), and a soon to be ready hotel residence in Dubai (uh oh).

However, the classic Versace logo remains much prevalent in today’s streetwear culture. Think of parody, think of Crooks & Castle.

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Technorati Tags: 50 Cent, Brand Name, Brand Portfolio, Clothing Lines, Crooks, Doldrums, hip hop, Hotel Residence, jay-z, Living Quarters, Mentions, Mobile Phone, Notorious Big, Parody, Pinnacle, Ready Hotel, Shades, Streetwear Culture, Versace Logo