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October 6, 2011
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Steven Rojas For Rugby Ralph Lauren “Tweed Run” In New York

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Written by: Allurre

Steven Rojas for the Rugby Ralph Lauren Tweed Run from RugbyRalphLauren on Vimeo.

An innovative paradigm shift to adding the “functional” to clothing. Here’s a new bicycling concept called “Tweeding”, a recreational activity where you bike around your city donning the flexible yet stylistically honorable material.

The next “Tweed Run” charity event will take place in New York on Oct. 15, 2011, in partnership with Rugby Ralph Lauren.

Featured is Steven Rojas, a social media expert who expresses his personal opinion and views on “Tweeding”.




About the Author

Allurre
An avid streetwear clothing and hip hop music enthusiast. I also love the following: Premium coffee, soccer, smart women, and creating something epic.
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